Shelf Talkers
Get your retail promotions the attention they deserve.
What are shelf talkers?
Also known as shelf edge talkers or shelf barkers, these simple retail marketing tools consist of a bespoke printed display card inside a transparent PVC holder. The holder features a clip at the back which is compatible with most standard ticket edge/data strip commercial shelving units; enabling you to quickly attach your talker cards to the edges of your store shelves.
Shelf talkers are sometimes confused with shelf wobblers; but while the latter wobbles up and down on a bouncy arm and ‘reaches out’ at consumers, shelf talkers are fixed firmly to the shelf edge and stay in one place.
Why use shelf talkers?
Capturing consumers’ attention at the point of purchase (POP) and/or point of sale (POS) can make all the difference for convincing them to buy. Shelf talkers offer a handy way to connect with customers, spread your marketing message and influence their purchasing decisions.
With shelf talkers, you can display:
- Product data (prices, EPOS barcodes, SKU numbers etc)
- Cross-promotion product suggestions
- Competitions & giveaway promotions
- QR codes, URLs & social media handles
- Sales, discount offers & clearance sections
- Product launch promotional marketing
- Brand colours & logos (or supplier/retailer co-branding)
- Navigational aids & aisle product categories
If you’re looking for a slightly less ‘animated’ alternative to wobblers, shelf talkers offer a great solution. They’re not quite as eye-catching as their wobbly cousins, but they offer great versatility and compatibility with a wider range of stores – especially smaller outlets!
And as marketing campaigns come and go, shelf talkers enable you to refresh your message quickly and cheaply. Just unclip the PVC holder, slide out the inner display card, replace the card with your new printed card and replace it on the shelf edge. Simple!
Need a price?
Get a quick, straightforward price for your custom printed shelf wobbler order.