Why Use Shelf Wobblers?
These crafty and cost-effective point-of purchase display tools are fantastic for seizing the shopper’s attention in supermarkets, warehouse stores and other store spaces.
POP and POS shelf wobblers help you cut through the visual noise of oversaturated store shelving – the very place where your potential customers choose where to spend their shopping budget. Draw people to your products with eye-catching 3D depth and bouncy movement, influence purchasing decisions and boost your sales numbers.
The retail world moves fast; and for both store owners and suppliers, keeping pace with the latest consumer trends and competitor moves is vitally important. Shelf wobblers offer a flexible and adaptable display marketing solution; super-simple, quick to produce, low-cost, and just as easy to install as they are to replace!
How To Use Shelf Wobblers
Whether you’re a retailer or a product manufacturer, there’s so many ways that our custom shelf display solutions can help your company boost your bottom line.
With shelf wobblers and shelf talkers, you can:
- Drive product sales & impulse buys at both POP & POS
- Introduce exciting new products & boost brand awareness
- Advertise in-store discounts & ‘buy one get one free’ offers
- Signpost store layouts for better shopping experiences
- Lead buyers to high profit margin products & big sellers
- Push clearance groceries & reduce dead/expired stock costs
- Align your in-store & online marketing with URL/QR codes
And they’re not just for shelves, either. Your wobblers can be supplied with shelf edge attachments (which slot into most standard data strip shelving units) or with self-adhesive pads which can be placed just about anywhere.
Pop them on bakery counters, deli sneeze guards, bar/pub beer taps, food truck counter – or even on retail products themselves!
Why do shelf wobblers work?
They may seem like a simple marketing gimmick, but shelf wobblers are an effective way to grab shoppers’ attention – and it’s all down to the science behind them.
There’s actually a lot more going on with shelf wobblers than meets the eye – or rather, there’s a lot more going on with how they meet the eye.
Movement demands attention
The human eye is hard-wired to spot objects in motion by default. In our distant past, any sign of movement might have been an indication of nearby prey to hunt – or a lurking predator to avoid.
This evolutionary trait has served the human species well; and while we’re unlikely to be mauled by a tiger during our weekly food shop, our eyes are still quick to notice any moving objects and quickly identify if they are benefits or risks.
A light breeze or a gentle brush from a passing shoper’s trolley is all it takes to get your shelf wobblers moving – which makes them the first thing your potential customers will spot as they enter the next aisle of the store.
The eye and brain are also very good at switching attention to new fixation points, and quickly taking in new information from new visual stimuli which means that once the movement of your shelf wobbler catches the customer’s eye, they’ll process the information displayed on the wobbler in mere moments – as long as it’s presented with the right colours and font size for easy legibility at a distance.
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